The latest so-called ‘superfood’ whose sales are rocketing because of its health claims is coconut oil.
We spend around £16 million a year on it in the UK, some 70 times more than just 6 years ago.
Perhaps the most surprising claim is that eating coconut oil can cut your risk of heart disease by reducing your cholesterol levels.
Coconut oil is more than 80% saturated fat, which has long been associated with raising cholesterol levels.
And there are some reports suggesting that coconut oil does this, too, in line with expectations.
However, other reports claim that coconut oil is good for your heart, because it reduces levels of the harmful form of cholesterol, LDL.